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Our mission is to innovate natural solutions for global problems

Why Colorifix

Leading the way

Our vision is to bring about real change in the textile industry.

Sustainability is at the very core of what we do and we believe that for a technology to be truly sustainable, it needs to be sustainable environmentally, financially and socially. We don’t want to displace people whose livelihoods depend on this industry. As such our model is designed to cause the minimum amount of social disruption possible whilst reducing the environmental footprint as much as we can.


Our goal is to borrow from nature, not take from it. Move from petrochemicals into non-polluting renewable chemistry that is enabled by biology for the entirety of the dyeing process.

10x less water


The Colorifix process uses at least 68% less water than conventional dyeing practices.

The annual clothing volume for the UK alone requires over 20 billion litres of water to dye. If you were standing on Tower Bridge looking down at the River Thames and waiting for this amount of water to pass under the bridge, you would have to wait 3.9 days. With the Colorifix process, this could be brought down to about 9 hours.

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100% natural


All of our dyes are biologically produced, meaning cleaner inputs and cleaner outputs.

Our primary feedstock is sugar molasses, which is a waste by-product of the sugar production process and is readily available worldwide. The microorganisms are simply fuelled by sugar and nitrogen to do what it normally takes a lot of chemicals to do.

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Our process uses just one renewable and non-toxic additive.

Our dyes are produced, deposited and fixed onto fabrics without the need for heavy metals or organic solvents. In fact, our additives rely exclusively on compounds that are widely used in the cosmetics, pharmaceutical and food industries.

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Our values


We adopt circularity whenever possible to challenge the status quo and create continuous positive impact for all our stakeholders.


We create trust through respectful and transparent communication even when the message is hard.


We want to create a dynamic equilibrium where we work in a way that shows respect for each other and for the environment.

Social Consciousness

We do not want to displace people whose livelihoods depend on this industry. As such, our model is drop- in to cause the minimum amount of social disruption possible whilst reducing the environmental footprint as much as we can.


We respect the value of an interdisciplinary approach to work that requires a different type of flexibility and an ability to include a diverse range of factors and viewpoints that are outside one’s direct field of knowledge.

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Our History

Colorifix was founded by three like-minded individuals who were developing biological sensors to monitor heavy metal contamination in drinking water in rural Nepal.

Back in Kathmandu, the river water also appeared heavily contaminated, but from textile dyeing waste. Once we realised how big an impact the textile and fashion industry have on water, we decided to try and solve the problem biologically. With some creativity and a bit of luck, we found a way to address this using a microorganism.

We haven't done it alone though. Our participation in the Fashion for Good accelerator as well as the support of our investor partners SAGANA, Cambridge Enterprise, Primera Impact and H&M CO:LAB has been a huge boost. We are also proud winners of the Andam Innovation Prize and Biostart.