Leading the way
Our vision is a brighter future for all by engineering natural solutions to solve manmade problems.
Sustainability is at the very core of what we do and we believe that for a technology to be truly sustainable, it needs to be sustainable environmentally, financially and socially. We don’t want to displace people whose livelihoods depend on this industry. As such our model is designed to cause the minimum amount of social disruption possible whilst reducing the environmental footprint as much as we can.
Our goal is to borrow from nature, not take from it. Move from petrochemicals into non-polluting renewable chemistry that is enabled by biology for the entirety of the dyeing process.
10x less water
The Colorifix process uses at least 68% less water than conventional dyeing practices.
The annual clothing volume for the UK alone requires over 20 billion litres of water to dye. If you were standing on Tower Bridge looking down at the River Thames and waiting for this amount of water to pass under the bridge, you would have to wait 3.9 days. With the Colorifix process, this could be brought down to about 9 hours.