Colorifix Admin

By Rachel Deeley, Business of Fashion

In fashion, colour is a style statement. But it comes at an environmental cost.

Bright patterns, eye-catching hues and even all-black ensembles typically require energy- and chemical-intensive processes to ensure colours bind to fabrics and stay strong for a garment’s full lifecycle.

Pressure from environmental advocates has pushed big brands to take steps to weed out some of the industry’s most harmful chemicals. But the dyeing process itself remains largely unchanged. Dyeing machines still typically use large volumes of water and energy, often relying on dirty sources like coal. Dyes are still mostly made from harsh synthetic chemicals.

Finding solutions to these challenges has attracted some funding from investors focused on developing more sustainable ways of operating within the industry, but not nearly as much as buzzy areas like next-gen materials or resale.
Read more https://www.businessoffashion.com/articles/sustainability/textile-dye-detox-innovation-solutions-colorifix-imogo-dyerecycle-sustainable-fashion/