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Inside LVMH’s biggest sustainability plan yet

By Rachel Cernansky, VOGUE Business
14 April 2022

Life 360, introduced last year, is ambitious enough that it could shift the luxury conglomerate’s position on sustainability from lagging to leading. Will it work?

LVMH, the world’s biggest luxury company, has been slower than the rest of the industry to embrace sustainability. One year into implementing a new plan to overhaul its supply chain, the company’s position is changing: it now has potential to become a leader on sustainability in fashion.

It took until last November for LVMH, which owns luxury brands Louis Vuitton, Dior, Celine, Givenchy and Tiffany among others, to join the UN Fashion Charter; and it only released its first comprehensive social and environmental report, including a new sustainability plan, called Life 360, in May 2021. By that point, many other companies, from H&M and Inditex to LVMH’s main competitor and Gucci-owner Kering, had released major sustainability initiatives and filled out their sustainability teams internally.
Read more https://www.voguebusiness.com/sustainability/inside-lvmhs-biggest-sustainability-plan-yet