Our main drive is to improve the sustainability of the textile dyeing industry

Water and your wardrobe

The Colorifix process uses up to 10 times less water than conventional dyeing practices. The annual clothing volume for the UK alone requires over 20 billion liters of water to dye. If you were standing on Tower Bridge looking down at the river Thames and waiting for this amount of water to pass under the bridge, you would have to wait 3.9 days. With the Colorifix process, this could be brought down to about 9 hours.

Dyeing Fabric

The dyeing environment

The World Bank has estimated that textile dyeing and treatment contribute approximately 17-20 percent of total industrial water pollution. Less water means less waste, in terms of water, electricity and chemicals used. All our dyes are biologically produced, adhering to strict safety guidelines - this includes accounting for biological waste and its safe disposal. Our measurements have indicated that despite using less water (meaning more concentrated dyeing agents), our waste per litre is still at least three fold lower than the industry standard.

Dyeing Fabric

Chemicals and your clothes

One of the key features of our dyeing technology is that there is no extraction process. Our dyes are produced, deposited and fixed onto fabrics without the need for heavy metals, organic solvents or acids. In fact, our additives rely exclusively on compounds that are widely used in the cosmetics, pharmaceutical and food industries.

Dyeing Fabric